A fully fledged website is what that gives you a broad scope to showcase the products or services, you are offering. This online platform acts as a virtual spokesperson by representing your brand to the visitors. With this, you might have realized how much important role a website can play. When it comes to starting a business online, the first step that involves in this is to build a custom designed website. For this, you need to set up your domain first.

If you have already set up the domain, it’s the time for you to start the groundwork that is to create the business website. In the below section, I have talked about some of the essential features that each and every business website must have. To know about this, you can dive into the below section now.

  1. User-Friendly

You should surely pay attention to the visual aspect of the site. At the same time, you need to focus on its functionality for better user experience. Your site will be of no use in case; the visitors fail to access it easily. This is why you should design the site with the user-friendly feature. Before picking a server or typing an HTML tag, you need to map out how you want to your website to function.  This is necessary for both the user experience and SEO aspect.

  1. Clear Navigation

A map can be considered as useless without a legend. In the same manner, a website is also useless without clear navigation. Pay attention to use logical and easy to understand names for the different web pages of your site- FAQ, about, contact etc. for a great navigation strategy for your website, you may rely upon the experienced professionals who offer solutions for best web design in Cape Town, including the other locations of the world.

  1. SEO Friendly

You may have a visually pleasing business website. But the site will be of no use, in case it fails to act properly in the search engines, like, Google, Yahoo, Bing and so on. For driving the web traffic, you should create the site with SEO friendly feature. SEO or search engine optimization is a method for bringing specific web page on the top of the list in the search engine result pages or SERPs. To make the site SEO friendly, pay attention to its page loading speed and more. Avoid using large video file or images for better page loading speed.

  1. Mobile Friendly

With the rapid growth of the smartphone users, it becomes necessary to create a mobile-friendly website. Use a mobile-ready version of the website so that the smartphone users can get the same user experience as the computer users.

  1. Social Media Integration

Twitter, YouTube, Facebook, Pinterest, Linkedin, Google+ are some of the popular social media sites. By integrating these platforms into your website, you can boost your SEO.

Hope you have found all the above-given information useful. For further queries, consult the experienced web developers and designers quickly.

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