There are two key parts to consider when doing international SEO: the content marketing strategy and the technical or programming part of the website or blog. We deal with both parts at LinkHelpers SEO Company.
Content Marketing with International SEO
To begin with this part, we will first clarify the following: all we talk about and will continue to talk about here is that you already know the content marketing and already have your SEO strategy defined.
Now, let’s see some actions to help your company enter the international market.
As a first step, with its clear objective, it is necessary to draw a map with the countries that we want to reach in the internationalization and to note the main competitors in the new markets.
With this information in hand, here is a 5-step checklist:
- Define who your potential customer is
You probably already have your Buyer Persona set in your country. Then, it is time to create your Persona for the new countries chosen.
Yes, you can set it before you even have your first customer. To do this, use Analytics and look at the Public – Geo – Local or Languages section.
This will allow you to see not only the trend of your audience, but also the potential themes and content to be explored for the new regions.
Another way to explore to define your content strategy can be by consulting the SEMRush or similar tools, selecting the destination country and looking at the keywords that bring better placement.
- Analyze Your Competition
You probably already know your competition out there. The tool, SEMRush can also help you to confirm your search exercise.
There is one subject that we should always consider: focus on organic competition, because international SEO is geared toward organic positioning strategies because otherwise we would be talking about SEM.
Analyzing your competition is important because you must be within the forces you will constantly face to get a good presence on the Internet.
- Do an international search for keywords
Go back to the basic principle of international SEO and use the tools to compare domains.
Also use predictive text from Google or do industrial espionage using a competitive analysis tool (such as SEMrush) or by entering directly into your competitor’s website or blog to analyze which topics they address, which keywords they attack, and thus, to make a better content.
- Create content
With the keywords chosen, it’s time to create content in the local language.
In the case of companies that aim to reach a country providing the same service, this part will not be the problem. Some minor adjustments to the content may be necessary. It may happen that a country does not use the same word in the same way.