Whether you are a newbie or a search engine optimization specialist, it pays to know which of the SEO tools are the best to build and sustain organic traffic. However, with so many options available, this could be a tricky task for most businesses. To make your job easier, we have reviewed a few best SEO tools that can help you improve your rankings on the search engines.


One of the top SEO analysis options, SEMrush allows you to successfully monitor paid traffic, desktop and mobile traffic, and social media-driven traffic. You can also use it as a keyword research tool to build your keyword strategy. It can also help in auditing your website and determining the quantity and quality of your backlinks.

Google Keyword Planner

In case you are worried about how your content appears on Google, you can try out the Google Keyword Planner. Apart from helping you discover keywords, this tool can also help you look at the keyword metrics for your industry. With the help of this tool, you can estimate the number of impressions and clicks that a particular ad with a specific keyword gets, across a thirty-day period. You will also know its cost.

Moz Link Explorer

Moz Link Explorer comes with a keyword explorer tool that includes various essential keyword metrics. It has a Link Explorer Tool that can be used to audit your website to identify any problems in its structure.

Google Search Console

Google Search Console helps you find out how your website appears on Google search, how frequently it appears, and which keywords it is being ranked for. You will also know your click-through rate. It also analyzes the potential indexability of your website, identifies spam problems and gives you list of sites that are linked to yours.


One of the most comprehensive SEO tools, Ahrefs can audit your website within a few hours. It crawls through every page and gives you a report on it. Through a variety of features, it can give you information about the overall health of your site and compare it with the earlier audits of your website. This tool is best to identify orphan pages, broken pages, slow loading pages, and the dreaded 404s. It can also analyze the quality of your content.

Website accessibility should be your main goal when it comes to SEO. There are many tools that can help you get on to the right path and analyze what’s working and what’s not. The key lies in choosing the right one and using it in the best way.


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